Project ECHO is a partnership among students, teachers, administration, staff, the local Jaycee chapter and the community. Each school adapts the program to meet its particular needs, and through the core curriculum, all students are exposed to the fundamental principles of operating and expanding any business. In each school, the program is enriched by participation of private sector advisors, mentors and corporate sponsors.

• To provide meaningful entrepreneurial learning through the hands-on operations of on-campus, student-run enterprises.
   
• To provide academic training and practical experience which will positively affect each student in the areas of empowerment, ethics, leadership, confidence, cooperative spirit, community, business knowledge, opportunity and responsibility.